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Email Marketing Module

Email that arrives, and journeys that end themselves

A real mailbox, campaigns, and an automation canvas where emails, waits, conditions and CRM actions all sit on the same journey — with warmup and sender health protecting the domain underneath it.

  • Inbox, drafts & scheduled
  • Visual automation
  • Sender health & warmup
Build workflow~1,840 contacts
  1. Starts when

    Welcome New Subscribers

  2. Action

    Send the first email

  3. Wait

    Hold two days

  4. Condition

    Opened it? Branch accordingly

  5. CRM action

    Update the lead in CRM

Exit conditions. Leads leave automatically when they book, unsubscribe, are marked Lost, or complete all steps.

Scope of works

Ten screens between a send and a spam folder.

From composing one email to running a twenty-step journey — every one of these is a real screen inside Exkoo.

01

A Real Mailbox

Inbox, Sent, Drafts, Scheduled and Trash. Replies come back to a place you can read, rather than into a void behind a sending tool.

  • Inbox
  • Sent
  • Drafts
  • Scheduled
02

Compose

Write and send a single email without building a whole campaign around it — the ordinary case still needs to be easy.

  • One-off
  • No campaign needed
03

Campaigns

A one-time send to a chosen audience, with the message kept beside the result it produced instead of in someone's drafts.

  • Audience
  • Message kept
  • Per campaign
04

Automation Builder

Design what happens after a trigger fires — emails, waits, conditions and CRM actions, placed on a canvas you can drag and zoom.

  • Emails
  • Waits
  • Conditions
  • CRM actions
05

Exit Conditions

Leads leave a journey automatically when they book, unsubscribe, are marked Lost or finish every step — so nobody is nurtured after they've bought.

  • On booking
  • On unsubscribe
  • On Lost
06

Audiences

Who the campaign or journey runs for, sized before it starts, so you know whether you're emailing forty people or four thousand.

  • Sized upfront
  • From CRM
07

Templates

Reusable email templates, so the version your team approved is the version that keeps going out.

  • Reusable
  • Shared
08

Warmup

A new sending domain ramps up gradually instead of firing at full volume on day one — which is how domains get burnt.

  • Domain ramp
  • Gradual
09

Deliverability & Sender Health

Spot wasted send budget and protect your sender reputation, before a bounce rate turns into a blocklist.

  • Sender health
  • Wasted spend
  • Bounces
10

Engagement Reporting

Sent, delivered, opened, clicked, replied and bounced — each with its rate, and plotted over time rather than as one number.

  • Open rate
  • Click rate
  • Reply rate
  • Bounce rate
Also included
  • Recent campaigns
  • Date filter
  • Performance over time
  • Trash & restore
  • Scheduled sends
  • Delivery rate
Deliverability first

Delivery is the whole product.

An email nobody receives is indistinguishable from an email nobody sent — except that you paid for it. So the interesting numbers here start at delivered, not at sent.

  1. Warmed

    A new sending domain ramps up over time rather than sending its first thousand emails on its first morning.

  2. Sent

    The campaign or journey goes out to an audience you sized before you started, not one you discovered afterwards.

  3. Delivered

    What actually reached an inbox — with bounces reported separately rather than averaged into a comfortable number.

  4. Engaged

    Opened, clicked, replied. The three figures that tell you whether the send was worth its budget.

  • Your domain survives the campaign

    Warmup and sender health exist for one reason: a burnt sending domain can't be un-burnt, and every email your sales team writes afterwards pays for it.

  • Wasted send budget is visible

    Bounced and dead addresses are called out instead of quietly re-mailed next month. You stop paying to deliver to people who left in 2024.

  • Journeys end themselves

    A lead exits the moment they book, unsubscribe or are marked Lost — so a buyer never receives “still thinking about it?” a week after signing.

And a journey moves the lead, not just the message — Email → Wait → Condition → CRM action are all steps you can place.

Queries

What marketers ask before switching.

01Is this a mailbox or a campaign tool?+

Both, deliberately. Inbox, Sent, Drafts, Scheduled and Trash work like the mailbox you expect, and Campaigns, Automation and Templates sit beside them. Replies to a campaign land somewhere a person can actually read them, which is where most sending-only tools leave you stranded.

02What can an automation actually do?+

Design what happens after the trigger fires: send emails, wait, branch on a condition, and take CRM actions. Steps go on a canvas you can drag and zoom, so a five-step nurture and a twenty-step onboarding are built the same way.

03What stops someone getting a nurture email after they've bought?+

Exit conditions. Leads leave a workflow automatically when they book, unsubscribe, are marked Lost, or complete all steps — it's part of the workflow rather than something you have to remember to build.

04How do we protect our sending domain?+

Warmup ramps a new domain up gradually instead of sending at full volume on day one, and Deliverability & Sender Health surfaces the bounce and reputation problems early. Both exist because reputation is far easier to keep than to recover.

05What do we get to measure?+

Total sent, delivered, opened, clicked, replied and bounced — each with its rate — plus performance plotted over time and a per-campaign breakdown. Enough to tell a bad list from a bad subject line.

06Do we have to rebuild the same email each time?+

No. Templates are reusable and shared, so the approved version stays the version that goes out. Recent campaigns keep their message alongside the result, which makes “send that one again” a real option.

Something specific to how you work? Talk to a human →

Exkoo Email

Send email that actually arrives.

Run campaigns and journeys from the same place your replies land — and keep the sending domain you'll still need next year.

  • Free plan available
  • No credit card
  • Warmup included
  • Setup in a day